Get founders investor-ready.
Two focused offerings that turn promising domain experts into founders investors actually want to fund — from sharpening the message to building the whole foundation.
Get founders investor-ready.
Two focused offerings that turn promising domain experts into founders investors actually want to fund — from sharpening the message to building the whole foundation.
One mission, two ways in.
Both built on 15+ years sitting on both sides of the investor table — as a fund manager, startup attorney, and venture-backed founder.
Warming House
Signal clarity · $1,500 · ~1 week
A focused intensive that fixes a foundational problem: the way you describe your company to investors isn't landing. You leave with a North Star Brief you can deploy everywhere.
Base Layer
1:1 consulting · $9,000 · 4 months
A deep 1:1 advisory that builds everything under the hood — funding strategy, ownership, IP, data room, and the ask — so your whole company is institutionally investable.
The external signal layer
Investor messaging, pitch clarity, North Star Brief.
The internal signal layer
Investor-ready fundamentals, IP protection, data room & more.
For first-time, venture-backed founders.
You know your space deeply. What's new is everything around building a company investors want to fund.
- Domain experts — doctors, scientists, engineers, finance pros — becoming founders for the first time
- Already building something real: MVP, beta, or early traction
- Applying to accelerators or starting to pitch angels and small VC funds
- Hearing "you’re too early" or getting no response — and unsure why
- Smart enough to research it all, but realizing they can’t get there alone fast enough
You're sending the wrong signals to investors. Let's fix that.
A 90-minute working session plus a tailored North Star Brief — delivered within 5 business days — and a 30-minute strategy debrief. It turns the static investors tune out into signal they lean into.
Your North Star Brief powers
- Pitch deck narrative
- Investor emails & cold outreach
- Forwardables & one-pagers
- Accelerator & intake apps
- Elevator pitch & pitch videos
Build a company investors actually want to fund.
A 4-month deep dive that goes beyond the pitch deck — high-touch 1:1 support backed by a 24-7 digital platform with battle-tested tools and templates.
Amanda Heyman
A venture fund manager, former venture-backed founder, startup attorney, and strategic advisor who evaluates founder pitches every single day. She's sat on both sides of the table — deploying capital and raising it — so she knows exactly what makes investors lean in.
- Managing Partner, Tundra Ventures (pre-seed fund)
- Startup attorney, 15+ years
- Venture-backed founder, fantasy soccer tech
- Co-Founder, Lunar Startups accelerator
- Former journalist and United Nations legal expert
Advisory services only. Not legal representation or legal advice.
Not sure which is the right fit? Start with Warming House.
External signal layer
Refer to Warming House when…
The company is real and the founder is sharp, but the message isn't landing. They need a clear investor narrative fast, before the next round of pitches or accelerator apps.
Internal signal layer
Refer to Base Layer when…
They need the whole foundation — legal structure, cap table, IP, and data room — to become institutionally investable, not just a sharper pitch.
Know a founder who's ready to step out of the cold?
I'd love an introduction. Let's get them sending the right signals to investors — and building a company that gets funded.